One short monthly report — with the numbers that matter and the ones that don't, explained
Most agency reporting is a 40-tab dashboard with daily impression counts and average session duration. It's noise. We send one document a month — what we did, what's working, what isn't, what we're doing next — built on tracking that actually attributes outcomes to actions.
Most analytics setups are quietly broken — conversions firing twice, attribution windows wrong, channels uncategorised. We've inherited accounts where 'good' months were actually flat once we cleaned the data. Starting from clean tracking is the whole game.
What we set up and report on
Tracking that works end to end, attribution that makes sense, and reporting that doesn't drown you in data.
- GA4 and Google Tag Manager setup with proper conversion tracking
- Cross-channel attribution — not just last-click
- Offline conversion uploads where relevant
- Custom dashboards tied to revenue, not vanity
- Monthly strategy review document — the only report you'll need
- Real-time alerts when something breaks (tracking, ads, site)
Once tracking is right, every other marketing decision gets easier. Once it's wrong, no amount of cleverness in ads or content makes up for it. We start where it actually matters.
How we set up analytics
Same sequence whether you're starting from zero or fixing a broken setup.
01
Tracking audit
02
GTM + GA4 rebuild
03
Attribution + dashboards
04
Monthly reporting cadence
Within 30 days you'll have tracking you can trust, dashboards that show what's working, and a reporting rhythm that doesn't require you to read 40 tabs. From there, the rest of the marketing stack actually starts making decisions on real data.
What you can expect
Within the first month:
- Clean GA4 and GTM setup with documented conversion definitions
- Cross-channel attribution that doesn't credit everything to last-click
- A custom dashboard tied to your business KPIs
- A monthly strategy doc — one page, no filler
- Trust in the data your team uses to make decisions
Get In Touch and start growing your startup today
Have any questions? Don’t hesitate to contact us!