At The Pixel Mark, we take your privacy seriously. This policy explains, in plain language, what information we collect when you visit www.thepixelmark.com, why we collect it, how we use it, and the rights you have over it. It is written to meet the requirements of the EU General Data Protection Regulation (GDPR) and the UK GDPR, alongside other applicable privacy laws.
We’re a digital marketing agency, so handling data is part of what we do – both our own visitors’ and, where we run campaigns, our clients’ audiences. We’ve tried to be honest and specific about all of it below. If anything is unclear, please reach out using the contact details at the end.
The Pixel Mark (“we,” “us,” or “our”) operates the website www.thepixelmark.com and provides digital marketing services including paid advertising, social media management, search marketing, and related creative and strategy work.
For personal data collected through our website and in the course of providing our services, The Pixel Mark acts as the data controller – meaning we decide why and how your personal data is processed. Where we process data on behalf of clients to deliver campaigns, we may act as a data processor under a separate agreement.
Contact for privacy matters: contact@thepixelmark.com
We only collect what we genuinely need. Depending on how you interact with us, this can include:
Under the GDPR, we must have a valid legal basis for each way we use your personal data. The table below sets out what we do and the basis we rely on:
What we do with your data | Legal basis |
Respond to your enquiries and provide requested services | Performance of a contract / legitimate interests |
Process payments and keep financial records | Performance of a contract / legal obligation |
Send newsletters and marketing emails you signed up for | Consent |
Run and measure advertising (incl. Meta Pixel) | Consent (for non-essential cookies) |
Analyse and improve our website | Consent / legitimate interests |
Meet legal, tax, and accounting obligations | Legal obligation |
Protect our rights and prevent fraud | Legitimate interests |
Note: Where we rely on legitimate interests, we have balanced our interests against your rights and freedoms. Where we rely on consent, you may withdraw it at any time without affecting processing that already took place.
Because we run campaigns on Facebook and Instagram, our website uses the Meta Pixel (also known as the Facebook Pixel). This is a small piece of code that records certain actions you take on our site – such as viewing a page or submitting a form – and shares that information with Meta Platforms, Inc.
We use the Pixel to measure ad performance, show relevant ads to people who’ve shown interest in our services, and build similar audiences. This data is processed by Meta in line with their own data policy. In some cases, we and Meta act as joint controllers for the collection and transmission of this data, as described in Meta’s controller addendum.
Non-essential tracking, including the Meta Pixel, is only activated after you give consent through our cookie banner. You can also manage how Meta uses your data through your Facebook and Instagram ad preferences.
Cookies are small files stored on your device that help websites work and remember things about you. We use:
When you first visit, you can accept, reject, or customise non-essential cookies through our consent banner. You can change your choices at any time and can also clear or block cookies in your browser settings, though some features may not work as smoothly if you do.
We do not sell your personal data. We share it only with a limited set of trusted parties so we can operate:
All processors are bound by contracts that require them to protect your data and use it only for the purposes we specify.
Some of our service providers and advertising partners (including Meta and Google) are based outside the European Economic Area and the UK, including in the United States. When we transfer personal data internationally, we make sure it is protected by appropriate safeguards – typically the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Addendum, or an adequacy decision where one applies.
You can request more information about these safeguards using the contact details at the end of this policy.
We retain personal data only as long as necessary for the purpose it was collected, or as the law requires. As a general guide:
Type of data | Retention period |
Enquiry and contact form data | Up to 24 months after last contact |
Newsletter subscriptions | Until you unsubscribe |
Financial and transaction records | As required by law (typically 6–7 years) |
Website analytics and cookie data | Per the lifespan of each cookie / up to 26 months |
When data is no longer needed, we securely delete or anonymise it.
If you are in the EU or UK, you have the following rights over your personal data:
To exercise any of these rights, contact us using the details below. We will respond within one month, as required by the GDPR. You won’t be charged unless your request is clearly unfounded or excessive.
If you believe we have mishandled your personal data, you have the right to complain to a supervisory authority. In the UK, that is the Information Commissioner’s Office (ICO) at ico.org.uk. In the EU, you can contact the data protection authority in your country of residence. We’d appreciate the chance to address your concerns first, so please consider contacting us before you do.
We use reasonable technical and organisational measures to protect your information – including secure hosting, encryption where appropriate, access controls, and staff confidentiality. While no method of transmission over the internet is completely secure, we take safeguarding your data seriously and will notify you and the relevant authority of any breach where the law requires.
Our website and services are intended for businesses and adults. We do not knowingly collect data from anyone under 18. If you believe a child has provided us with personal data, please contact us and we will remove it.
We may update this policy from time to time – for example, if our services or the law change. When we do, we’ll revise the “Last updated” date above. If the changes are significant, we’ll take reasonable steps to notify you directly or prominently on our website.
If you have any questions about this policy or wish to exercise your rights, please reach out:
The Pixel Mark
Email: contact@thepixelmark.com
